The Straight North Blog

Back to Blog

The Importance of Increasing Brand Recognition

Posted by:

No matter what kind of business you own or what products or services you offer, one thing is true for all companies across the board— you want people to recognize your brand as an industry leader. Obtaining that kind of recognition takes time and effort and is accomplished through a number of avenues. By building word-of-mouth praise, a reputation for superior service, and utilizing promotional products, you can get your brand out there and recognized by those who matter most. . .your current and potential customers.

My Brother’s Friend’s Mother…

You may not believe it to be true, but a word-of-mouth recommendation will always make more of an impact on a potential customer than any of your marketing strategies. This is because a person is more likely to trust the recommendation of someone they know than reading a recommendation by a stranger the Internet. Today’s customers are wise in the ways of marketing techniques and this has made them wary about trusting everything they read online or see in commercials.

The interesting part is that they do not necessarily need to hear a recommendation from a close friend or relative, simply a real person that they feel is making the recommendation on their own accord and not through the company’s own agenda. How do you get these valuable recommendations?

Be Better Than the Rest

Sometimes a business can be so bogged down with trying to get new business that they fail to focus on the customers they already have. This is a common mistake, but not one you want to allow to continue. As a business owner, you have two major jobs when it comes to generating leads: get new customers in the door, yes, but also ensure that your existing customers are receiving the best services or products possible. If one of your customers has a poor experience, you can be sure that you will not just lose their business, but that of everyone they talk to about your company.

This is why customer satisfaction is so important; just one positive or negative review can make or break your business. Make sure that no matter what you have to do, a customer is never leaving your business unhappy; that can create monumental consequences.

Make it Memorable

You want your company name or logo to become something that is synonymous with with great service. To that end, you can give out promotional items such as customized pins or pens with your company logo and contact information. These items will be recognized by others and even have the propensity to be passed along, further exposing your business.

Keep the real life impression of your company in your mind and you will be able to make your business a real success in your industry.

Stephen Craig is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @SCraigSEO