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How to Customize Title Tags in WordPress

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SEO Basics – Title Tags

The HTML title tag is an extremely important element of a web page or blog post. Here’s a simple explanation of the title tag from a Wikipedia article on HTML elements.

Define a document title. Required in every HTML and XHTML document. User agents may use the title in different ways. For example:
Web browsers usually display it in a window’s title bar when the window is open, and (where applicable) in the task bar when the window is minimized.
It may become the default filename when saving the page.
Search engines’ web crawlers may pay particular attention to the words used in the title. [Emphasis added.]
The title element must not contain other elements, only text. Only one title element is permitted in a document.
TITLE existed in HTML Tags, and was standardised in HTML 2.0; still current.

Title tags should be no more than 60 – 65 characters.

In WordPress, the default title tag is your blog post’s headline – in other words, the text you use in the large field above the post body portion of your text editor.

wordpress field blog post title

Your Blog Post’s Title Goes Here

There are times when you may want a custom title tag – in other words, an HTML title tag that differs from the headline that displays above the text of your post. Generally, those reasons revolve around maximizing the SEO performance and marketability of your blog post. In the post you’re reading now, the headline is How to Customize Title Tags in WordPress. The title tag – look at your browser tab or the top of your browser – is Custom Title Tags in WordPress | Straight North . Read this if you want to learn more about why you’d want custom title tags.

One easy way to customize your title tag is to install the All in One SEO Pack WordPress plugin. After you activate the plugin, you will see a field below the body text area of your editor, where you can type in your title tag, or Title. It looks like this -

custom title tag field in wordpress all in one seo pack

Custom Title Tags with WordPress All in One SEO Pack

Below the Title field is a Description field where you can enter a meta description – the snippet of text that sometimes appears under the links on a page of Google search engine results.

Another easy way to insert custom title tags comes built in with the popular Thesis WordPress theme, which has a lot of good SEO features. The entry field for the custom title tag looks like this -

custom title tag field in wordpress thesis

Custom Title Tags with WordPress Thesis

Just enter your text in the Custom Title Tag field. Similar to the All in One SEO Pack, Thesis has fields for entering meta descriptions and meta keywords – other HTML elements that help improve your search engine rankings.

That’s it! By paying attention to your title tags, you’ll rank better and search and lead more social media users to your blog posts. If you have questions or want to discuss particulars – please give me a shout.

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20 Responses to How to Customize Title Tags in WordPress

  1. How to Customize Title Tags in WordPress http://goo.gl/fb/RDc9

    This comment was originally posted on Twitter

  2. How to Customize Title Tags in WordPress http://bit.ly/5ihufQ

    This comment was originally posted on Twitter

  3. Pingback: Tweets that mention Custom Title Tags in WordPress | Word Sell Inc -- Topsy.com

  4. Customizing title tags – a helpful primer from @bradshorr: http://is.gd/6Fbub

    This comment was originally posted on Twitter

  5. How to Customize Title Tags in WordPress & SEO basics of title tags by @bradshorr http://ow.ly/YxZA Simple step by step with pics.

    This comment was originally posted on Twitter

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  7. @kurmanstaff How 2 Customize Title Tags in WordPress & SEO basics of title tags by @bradshorr http://ow.ly/YxZA /via @merylkevans

    This comment was originally posted on Twitter

  8. How To Customize Title Tags in WordPress | Word Sell Inc http://goo.gl/fb/RDc9 by @bradshorr #wp

    This comment was originally posted on Twitter

  9. How to Customize Title Tags in WordPress: SEO Basics – Title Tags The HTML title tag is an extrem… http://bit.ly/4AO48E Tweeted by Szezam

    This comment was originally posted on Twitter

  10. I use the plugin for some time now and I’m very happy. It helps a blogger in many ways – and a well put title can attract more readers on the blog. Now all it remains it to choose an inspired title. :)

  11. more from brad to help us with our blogs.RT @tweetmeme Custom Title Tags in WordPress | Word Sell Inc http://goo.gl/fb/RDc9

    This comment was originally posted on Twitter

  12. Adding ways to find you… @bradshorr Custom Title Tags in WordPress | Word Sell Inc http://goo.gl/fb/RDc9

    This comment was originally posted on Twitter

  13. Brad, great information! I’ve used All in One SEO and have installed Thesis for a number of clients. Thesis has excellent SEO features.

  14. Pingback: SEO Plugins » Blog Archive » Custom Title Tags in WordPress | Word Sell Inc

  15. Pingback: Custom Title Tags in WordPress | Word Sell Inc | Drakz Free Online Service

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  17. Hi Brad,

    Great info. But the title in my web browser is the same title of your posting, How to customize title tags in WordPress. Not your title tag: Custom Title Tags in WordPress | Word Sell Inc

    I’m having the same problem. My wordpress SEO isn’t over-riding the title that comes up by default.

    I have the All in one SEO pack installed as well but have been using the SEO interface that come with wordpress. I wonder if this is causing the problem.

    Thanks for any comments – Ill let you know if I come across anything

    • Me again!

      After some testing I think I found the problem.

      Basically, if you have installed the All In One SEO pack on your WordPress blog, you HAVE to use it. If you have this plugin and you use the SEO interface that comes with WordPress it won’t be recognized.

      I changed the Title Tag in the wordpress SEO – nothing. I entered it on the All in one SEO pack – BAM it changed.

      SEO is too important take chances on – Ill be using the plug-in from now on.

      Cheers!

      Amber

      • Amber, Thank you for reading so carefully and catching that. What happened here was interesting. I was not using the All in One plugin when I wrote this post. When I installed it, as you say, my customized title tag was overridden. (The screenshot of the All in One app was from a client blog.)

        So now, I’m wondering if every custom title tag I created for my 800 blog posts have now been eliminated. Sadly, that appears to be the case! Now I have to see if there is a fix for that.

        This has turned into a useful case study in the use of WordPress plugins.

  18. Pingback: Most Popular Straight North Blog Posts – Part 2 | Straight North Internet Marketing Blog

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